Clunky Flow

On Tuesday Om Malik remarks that Web 2.0 might just have jumped the shark. 

And yesterday Techcrunch published this much maligned beginners guide to creating web apps.

 

 

To borrow from the Simpson’s Kent Brockman, here’s my two cents on that article. 

 

 

Whatever else is said, there is no doubt that this article jars with the tone and insight a regular Techcrunch reader has come to expect. 

 

Has their been a sudden shift in editorial policy? 

 

If so, is Techcrunch still aimed at its traditional readership or is it angling for a new readership base?

 

 

The above article says that a promoter should ask questions like “Who is it aimed at?” and “Why will they use it?” when assesing its products potential in its target market. 

 

We know Mike applies these basic principles in his sleep. 

 

That said, Digg and Rojo readers love these kinda titles and the above post is likely to be widely read.  I do hope this article fits into the  category of cheap and cheeky publicity stunt. 

 

I do hope it is not a sign of a reversal of editorial policy on quality.

 

 

One wonders if this has anything to do with the recent arrival of Heather Harde ex-Fox Interactive Media as new ceo of techcrunch?  Nah. Hardly. 

 

But one wonders if anyone or anything once exposed to the profitability of Fox can then possibly resist the siren call to dumb down?

 

Are we witnessing a temporary glitch or a permanent change?
If its a permanent change, let me the first to say.

 

“I, For One, Welcome Our New Foxy Overlords…  ”

 

 

 

 

 

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