Techcrunch’s transformation into Fucked Company for Web2.0
Mar 31st 2007NiaLLLarkinUncategorized
The news that Techcrunch is to transform itself into a ‘FuckedCompany.com’ for Web2.0 is as shocking as it is sudden. Techcrunch, much loved as for its editorial policy of championing and cheerleading Web 2.0 startups has decided to turn that policy on its head in order to a focus on the negative news coming out of start ups instead. Why? Mike Arrington has calculated that there’s more cash in negative sensationalist press and now is a good time to cash in on a potential cyclical downturn for startups from the past year or so.   Â
Earlier this week I wrote a tongue-in-cheek piece noting the Mike had employed a new ceo for Techcrunch from Fox Interactive Media, remarking on the possible corrupting influence of an exec from a media business that primarily profits from aiming for the lowest common denominator.Â
Tommorrow, Mike will announce that Techcrunch is to adopt a new negative sensationalist and abrasive style like that used by FuckedCompany.com because there is more advertising dollars in this approach.
Say it ain’t so Mike. Say it ain’t so.
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1 Comment »
Clunky Flow » Beautiful April Fool from Techcrunch on 31 Mar 2007 at 11:11 pm #
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