Google beats Microsoft to DoubleClick for $3.1 billion in cash
Apr 14th 2007NiaLLLarkinUncategorized
That’s twice what they paid in stock for YouTube last year!
I also think that DoubleClick was taken private by a buyout firm in 2005 for about $1.1 billion. Not a bad return.
Anyone who knows anyone that has worked for DoubleClick since they set up in Dublin in ’98/’99 on Sir John Rogerson’s Quay before the move out to East Point Business Park will know what a rollercoaster this company has been through. Darlings of the dotcom boom and bare survivors of the crash, they held in there while the industry cried out that banner ads were over with the rise and rise of Google. Â
New York Times report here
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.
The sale brings to an end weeks of a bidding battle between Microsoft and Google. Microsoft has been trying to catch Google in the online advertising business, and the loss of DoubleClick would be a a major setback.
“Keeping Microsoft away from DoubleClick is worth billions to Google,� an analyst with RBC Capital Markets, Jordan Rohan, said.
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