Twitter spin out. Amusingly strained inside-out umbrella-flip metaphor
Apr 20th 2007NiaLLLarkinUncategorized
Lifted from GigaOm, who took it from Found+Read repeating what Evan William’s said to Liz and worth lifting again.
Evan Williams’ Obvious Corp. said this week that it’s spinning off the tool into its own firm.
The time has come for Twitter to make that leap. We’re happy to announce that Twitter is graduating from the home of Obvious and becoming its own company—appropriately named, Twitter, Inc.
When your service name gets that much more high profile than your company moniker, its time to send the kid off to college. Williams says:
Twitter continues to grow, it will gain less from being under the Obvious umbrella and perhaps even push that umbrella until it flips inside out. Which doesn’t make the umbrella happy, and just gets in Twitter’s way. Perhaps I took the metaphor too far.
Perhaps, but we know what you mean.
…Yes, and thanks to Mr. Williams for sparing us from receiving this news in the dead-eyed quasi-legalistic format of some dusty old corporate press release.Â
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