Comments on: Google: Dont’ be Evil? Don’t be dismissive. Don’t be pompous. Don’t be disdainful… http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/ ...even a dice can roll Thu, 20 Nov 2008 23:40:37 +0000 http://wordpress.org/?v=2.6.2 By: Clunky Flow » Just call me ‘Eddie the Eagle’ at the Blog Awards http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/#comment-21945 Clunky Flow » Just call me ‘Eddie the Eagle’ at the Blog Awards Fri, 01 Feb 2008 21:58:31 +0000 http://www.niall-larkin.com/blog/?p=84#comment-21945 [...] ***And stop the press. I’ve also been nominated for best blog post. [...] [...] ***And stop the press. I’ve also been nominated for best blog post. [...]

]]> By: niall.p.larkin http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/#comment-3217 niall.p.larkin Mon, 30 Jul 2007 15:03:44 +0000 http://www.niall-larkin.com/blog/?p=84#comment-3217 Good point Gerry. I couldn't agree more. Google have to watch out for an upstart. Some have said that Google's situation is currently a world class example of "the innovator's dilemma". They are the best search company in a world where the medium of the web is rapidly realising its potential as a communications platform. Given the opportunity and choice people are often more interested in connecting with other people in order to get their (added value) information rather than the type of information provided by search which can have information buried amongst irrelevant results. When I read this: "The next level is extending Social Networks from photo and message interaction into collaborative Social and Commerical WorkNets." I thought you must be reading my mind! My contentions is that users of such "collaborative WorkNets" will be immersed in deeply relevant media. And the opportunity is that, in these contexts, communciations need not be intrusive and distracting in the way that we associate with 'advertising' but rather so relevant, helpful and well-timed that these communications will be more like those of a tactful, discerning personal assistant. Of course such a platform will require the hard problems of online identity, privacy and trust to be solved in socially intelligent ways ;-) Good point Gerry. I couldn’t agree more. Google have to watch out for an upstart. Some have said that Google’s situation is currently a world class example of “the innovator’s dilemma”. They are the best search company in a world where the medium of the web is rapidly realising its potential as a communications platform. Given the opportunity and choice people are often more interested in connecting with other people in order to get their (added value) information rather than the type of information provided by search which can have information buried amongst irrelevant results.

When I read this:
“The next level is extending Social Networks from photo and message interaction into collaborative Social and Commerical WorkNets.”

I thought you must be reading my mind! My contentions is that users of such “collaborative WorkNets” will be immersed in deeply relevant media. And the opportunity is that, in these contexts, communciations need not be intrusive and distracting in the way that we associate with ‘advertising’ but rather so relevant, helpful and well-timed that these communications will be more like those of a tactful, discerning personal assistant.

Of course such a platform will require the hard problems of online identity, privacy and trust to be solved in socially intelligent ways ;-)

]]> By: Gerry Brandon http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/#comment-3205 Gerry Brandon Mon, 30 Jul 2007 12:45:20 +0000 http://www.niall-larkin.com/blog/?p=84#comment-3205 Your article hits at the very core of the search phenomenon reaching its zenith or levelling off. No question Google will continue to generate vast amounts of revenues, but has to move to a point where it delivers more than it has until now unless it wants to be subject to disruptive innovation from Start-Ups. The risk to them is not their competitors like Microsoft or Yahoo, but the next "Google" upstart who can deliver the next Killer App that creates value for its users who are no longer prepared to rummage through pages of search results that deliver little more than minimal information with 75% of the landing page itself populated with 'AdSense' As you point out the Killer App for the revenue streams on the net has been 'Adsense' but Social Networking provides users with defined areas of mutually beneficial interaction that requires more defined search results within the context of where they are working or interacting. The next level is extending Social Networks from photo and message interaction into collaborative Social and Commerical WorkNets. After all FaceBook, YouTube, MySpace and Bebo may be popular for users but are hardly more than niche search facilities that generate little or no revenue streams other than 'AdSense'. So it is not so much Facebook that is stopping Google, but the users themselves who are grateful for that safe haven from search results saturation and AdSense. Your article hits at the very core of the search phenomenon reaching its zenith or levelling off. No question Google will continue to generate vast amounts of revenues, but has to move to a point where it delivers more than it has until now unless it wants to be subject to disruptive innovation from Start-Ups. The risk to them is not their competitors like Microsoft or Yahoo, but the next “Google” upstart who can deliver the next Killer App that creates value for its users who are no longer prepared to rummage through pages of search results that deliver little more than minimal information with 75% of the landing page itself populated with ‘AdSense’

As you point out the Killer App for the revenue streams on the net has been ‘Adsense’ but Social Networking provides users with defined areas of mutually beneficial interaction that requires more defined search results within the context of where they are working or interacting.

The next level is extending Social Networks from photo and message interaction into collaborative Social and Commerical WorkNets. After all FaceBook, YouTube, MySpace and Bebo may be popular for users but are hardly more than niche search facilities that generate little or no revenue streams other than ‘AdSense’.

So it is not so much Facebook that is stopping Google, but the users themselves who are grateful for that safe haven from search results saturation and AdSense.

]]> By: Michael Flanagan » A disdainful Google? http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/#comment-2532 Michael Flanagan » A disdainful Google? Tue, 24 Jul 2007 11:04:26 +0000 http://www.niall-larkin.com/blog/?p=84#comment-2532 [...] Good article here by Niall Larkin on his ‘Clunky Flow‘ blog. ‘Google: Dont’ be Evil? Don’t be dismissive. Don’t be pompous. Don’t be disdainful…’. Internet users now spend much more time and energy engaged in social interactions mediated across the web than they do in searching for content. And this social interaction is occuring within walled gardens that exclude Google from accessing its contents in order to protect the privacy of it’s attendees.   [...] [...] Good article here by Niall Larkin on his ‘Clunky Flow‘ blog. ‘Google: Dont’ be Evil? Don’t be dismissive. Don’t be pompous. Don’t be disdainful…’. Internet users now spend much more time and energy engaged in social interactions mediated across the web than they do in searching for content. And this social interaction is occuring within walled gardens that exclude Google from accessing its contents in order to protect the privacy of it’s attendees.   [...]

]]> By: Internet Marketing Strategies from Brightspark Consulting Dublin, Ireland http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/#comment-2521 Internet Marketing Strategies from Brightspark Consulting Dublin, Ireland Tue, 24 Jul 2007 08:38:22 +0000 http://www.niall-larkin.com/blog/?p=84#comment-2521 [...] If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!I just read a great post over at Clunky Flow which takes a look at Google’s recent response in relation to Facebook: Internet search has been the killer app. of the web and Google have been the most successful company at delivering and monetizing that service. However, search has recently been superceded by social interaction as the new killer app. of the web. Internet users now spend much more time and energy engaged in social interactions mediated across the web than they do in searching for content. And this social interaction is occurring within walled gardens that exclude Google from accessing its contents in order to protect the privacy of it’s attendees. [...] [...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I just read a great post over at Clunky Flow which takes a look at Google’s recent response in relation to Facebook: Internet search has been the killer app. of the web and Google have been the most successful company at delivering and monetizing that service. However, search has recently been superceded by social interaction as the new killer app. of the web. Internet users now spend much more time and energy engaged in social interactions mediated across the web than they do in searching for content. And this social interaction is occurring within walled gardens that exclude Google from accessing its contents in order to protect the privacy of it’s attendees. [...]

]]> By: maryrose http://www.niall-larkin.com/blog/2007/07/23/google-dont-be-evil-dont-be-dismissive-dont-be-pompous-dont-be-disdainful/#comment-2520 maryrose Tue, 24 Jul 2007 08:34:06 +0000 http://www.niall-larkin.com/blog/?p=84#comment-2520 Great post! Great post!

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