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Archive for September, 2007

Your Facebook Privacy is an Illusion

John Naughton at Memex 1.1 recently posted a couple of choice excerpts on Facebooks’ little privacy problem.

This morning’s Observer column

Aw, isn’t that sweet? The nice folks at Facebook are anxious to ‘help more people connect and find value’ from their social networking site.

Let’s see how that will work in practice. Someone types ‘John Smith’ into Google - and up comes his Facebook public search listing. To find out more about this fascinating chap, however, the searcher has to either log into Facebook (if s/he is already a member), or subscribe to the service if s/he is not. Either way, the searcher is lured into Facebook’s walled garden.

Does this help John Smith ‘find value’ from Facebook? Well, maybe - if he’s desperate for his personal details to be accessible to anyone on the web. But the main beneficiary of this erosion in users’ privacy will be the company that operates Facebook, and it is disingenuous to pretend otherwise.

Of course, Facebook’s owners protest that members can avoid this by adjusting their privacy settings. But you only have to look at a few Facebook profiles to see that most subscribers either don’t know how to limit the amount of personal information that is displayed on their profiles, or simply cannot be bothered. So, coming soon to an office near you: some really embarrassing job interviews…

From Scobleizer

One of my friends caught his teenage son having a party because his son posted some pictures of that party to his Facebook page. Let’s just say that “dad” isn’t allowed into his Facebook profile anymore. This is yet another example of the problems that Facebook users are facing. Forget the fact that many of you believe that parents should have transparency into their kids lives. This was a case where a kid put some content up that he didn’t want someone else to find yet they did. Same thing as an employer finding a photo of you doing something that they would find to be a fireable offense.

There is going to be a lot of tension about Facebook until it adds much better privacy controls. Some things deserve to be open to the public (and to Google). Glad to see Facebook is recognizing that. But other things should only be kept for close personal friends. I wish I could set Facebook stuff to be shared with the audience I want to share that media with (whether or not I usually want to make my stuff totally public).

This one will run and run. The issue is surfacing all over the place. At the panel discussion after my Keynote Address at Leeds Metropolitan University last Monday, for example, there was an interesting discussion about whether lecturers should be in Facebook (i.e. whether their presence was an intrusion on what should be regarded as a ’student’ space).

 

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PaddysValley going from strenth-to-strength

The Irish Times will be coming on the trip and we’ve got invited to a tour of the Facebook offices.  Two great items of news for PaddysValley picked up from my Twitter feed.

Paddy Valley PaddysValley Paddy’s Valley Post Irish Times to Travel with Paddy’s Valley: Earlier today Karl.. http://tinyurl.com/2hezha
Paddy Valley PaddysValley Paddy’s Valley Post Tour of Facebook on the cards: Damien announced the other day.. http://tinyurl.com/25v82u  

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Gpimp: The latest service from Google :)

Ah Google targeted ads. Such a revolution and spookily accurate in the way they offer you what you want when you want it. Like when you search Paris and the ads are for Paris hotels. Simple. Effective. And worth a fortune. Google makes an average of 20 cent for every search made via its associated advertising.

As I write Damien Mulley is on Marian (RTE Radio 1 Saturday 8th at noon) telling us how Google use very complicated mathematical algorithms to know what you are actually looking for and thus send better you more targeted ads.

The value that Google offers is that the ads you get are relevant to you, targeted to your needs wants and desires.  What you want, when you want it. They achieve this by constantly profiling you and your searches and activity within Gmail, docs and spreadsheets etc.

I don’t know what tweaks they’ve been making to their algorithms of late but more or less as I was listening to Mulley and using Gmail, Google suddenly started to believe that I was not male at all but actually female (news to me).  But not just your average female either. But one who this Saturday morning was beginning to feel interested in embarking on a career selling sexual services. The “sponsored link” which I first noticed this morning at the top of one of my Gmail accounts announces

Dublin Ladies Wanted - www.cosmos-escorts.com - We are looking for attractive young ladies in Dublin. Please apply now!”

 …which links to an escort service which seems to be operating from Germany.

A bit left of centre. A mildly amusing misjudgement.  Now, there is nothing in my search history or activity online (and you’ll have to trust me on this) that would suggest that I am a female considering employment in the sexual services industry. I found it interesting that Google could get it so wrong. This of course won’t stop me using Gmail or any of the Google online services. I really like them and will continue to use them. But I can only imagine my mothers reaction if she was offered such an ad through a service I recommended. I’m pretty certain she’d be highly dissapproving.

 

Damien Mulley’s final words on Marian..”companies should be transparent and should tell you what they think of you, what profile they have on you”

Couldn’t agree more. I’d love to see how they put my profile together to come to the conclusions they came up with this morning.

 

 

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How I learned to stop worrying and love the accountant

A novel solution to an all too common and very frustrating problem 

(via Twitter, where I’ve been time previously devoted to blogging)

Eoghan McCabe eoghanmccabe Aggghhhhhh! My accountants are so shit. 

 

Olivier Ansaldi ozone @eoghanmccabe welcome to my world… I pay peanuts, I got monkeys and let me tell you monkeys make crappy accountants. ;)

 

Eoghan McCabe eoghanmccabe @ozone Hmm. Your deal sounds reasonable. I pay top-dollar and still get monkeys!

 

David Rice davidjrice @eoghanmccabe @ozone well as long as there’s a fez involved I’d be amused :)

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