Comments on: Helping marketing mavens catch the Cluetrain http://www.niall-larkin.com/blog/2008/07/09/helping-marketing-mavens-catch-the-cluetrain/ ...even a dice can roll Mon, 15 Mar 2010 14:05:58 +0000 http://wordpress.org/?v=2.6.2 By: NiaLLLarkin http://www.niall-larkin.com/blog/2008/07/09/helping-marketing-mavens-catch-the-cluetrain/#comment-24239 NiaLLLarkin Thu, 10 Jul 2008 14:06:19 +0000 http://www.niall-larkin.com/blog/?p=186#comment-24239 Don't forget this is aimed at marketeers. Not technologist. There is not a single marketeer in the world that would question those statistics. And if they did, they'd probably be told they are working in the wrong discipline :) Marketeers assume (and even embrace) the implicit marketing disclaimer "Attention grabbing statistics may not map to the actual reality we hope you'll assume they represent" There a rich vein of ideas to tap in the difference between your average marketeers and your average technologist. Scott Adams (Dilbert) says it better in so many way than I could ever hope to so... http://bp0.blogger.com/_x_ADI5f-EKI/Ru61fN9I3aI/AAAAAAAAABM/5X4sGj4Toxc/s1600-h/dilbert2.gif Don’t forget this is aimed at marketeers. Not technologist. There is not a single marketeer in the world that would question those statistics. And if they did, they’d probably be told they are working in the wrong discipline :)

Marketeers assume (and even embrace) the implicit marketing disclaimer “Attention grabbing statistics may not map to the actual reality we hope you’ll assume they represent”

There a rich vein of ideas to tap in the difference between your average marketeers and your average technologist.

Scott Adams (Dilbert) says it better in so many way than I could ever hope to so… http://bp0.blogger.com/_x_ADI5f-EKI/Ru61fN9I3aI/AAAAAAAAABM/5X4sGj4Toxc/s1600-h/dilbert2.gif

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