Instant emotional connection. No cheese…
Dec 3rd 2008NiaLLLarkinUncategorized
Your a Web2.0 company. You are genuine and authentic. You want to create instant emotional connection. No cheese.
- Image by Martin Deutsch via Flickr
If it’s easy, it must be cheesy. Right? Wrong!!
Dopplr shows that way:
On the anniversary of a trip, it issues you an email reminder.
Cue flashflood of fond memories and reminisces.
That’s pretty goddam simple. And a massive ROI for a genuine and authentic service.
And. Its easy to access for EVERY* Web2.0 company.
*I am so sure that this generalisation holds that I am willing to offer a portfolio of high grade structured leverage funds at a knock down price for anyone who can come up with a Web2.0 proposition that constitutes a true exception ;)
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