Your a Web2.0 company. You are genuine and authentic. You want to create instant emotional connection. No cheese

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If it's easy, it must be cheesy. Right? Wrong!! Dopplr shows that way: On the anniversary of a trip, it issues you an email reminder.

Cue flashflood of fond memories and reminisces.

That's pretty goddam simple. And a massive ROI for a genuine and authentic service. And. Its easy to access for EVERY Web2.0 company.