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The next generation of web innovation incubator: Ooga labs, Mixer labs and Maxtility

There’s a movement afoot.

First, we witnessed the success of the YCombinator and SeedCamp models. Both standing out for successfully reinventing the incubation model to match the emerging realities of the business landscape.

Now, we have another crops of even more innovative models emerging, best represented by Ooga labs, Mixer labs and Maxtility.

For example:

Ooga Labs…[has] 15 designers and engineers who work in two-man teams to develop ideas in parallel…shrinking the teams down to two people - a designer and an engineer.

Ooga has also developed an unusual “cross-equity” ownership arrangement. “We have five different companies at Ooga Labs and everyone owns equity in each of the projects regardless of which one they’re focused on.”

See more here Financial Times:

It strikes me that this is the kind of thing that emerges naturally out of co-working arrangements. I wouldn’t be surprised if the guys in TL01 are fomenting something similar as we speak. I know the guys have already ‘talked to Joe‘ about how best to structure a company that emerges when passion and talent merge in a coworking space…

The guys could do worse than taking a look at these new and emerging models. Interesting times. And a space worth watching.

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