O’Reilly pinpoints RelevantM’s special place in the Web2.0 ecosystem.
Apr 19th 2008NiaLLLarkinSocial networks & Social software & Uncategorized & asymmetricrelationships & autistic social software & autistice social software & autisticsocialsoftware & howto & identity & innovation & privacy & relevantm & socially inept & socialprivacy & socialsoftware & trust & web2.0expo
O’REILLY CAPTURES IT IN A NUTSHELL
Conference blurbs usually drop me into a coma with their schmarketing speek. But not from O’Reilly Media for the Web2.0 conference.
Web 2.0 technologies are empowering us in ways we could only have imagined even just a few years ago.
We’re able to… connect more, have more fun,…and do it all faster.
But as the pace…accelerates, separating signal from noise, useful from annoying…becomes increasingly challenging.
How can we provide a more meaningful experience … have a positive impact on the world we live in?…deliver relevant information…increase conversation and collaboration?
Right on the money. And a word perfect context for explaining…
What MAKES RELEVANT MEDIA UNIQUE in the Web2.0 ecosystem.
In a nutshell:
Relevant Media works ‘with reality’.
Rather than working with ‘models of reality’.
All existing social tools begin by capturing something of real life into a model of some sort. Social networks, for example, try to create an online model of your real world social network. Recommendations engines create a model of what to recommend based on the expression of your tastes by you and your friends.
The problem with models:
The problems with models is that by definition they only capture aspects of the real thing
And this in turn leads to instances where the model and the reality clash. For an example you can take any problem peculiar to online social networks. And I include all those problems related to breakdowns of privacy, reputation, identity and trust. All result from incidents where there have been unanticipated breakdowns or clashes between the model and the reality.
Reality bites:
What is needed are tools and platforms that support, merge and coevolve with the dynamics of social reality
Relevant Media’s tools and platforms couple and coevolve with the emergent and dynamic characteristics of real life social interaction as opposed to trying to capture reality and shoehorn it into a model of the real thing.
This is what gives us a unique ability to better answer all those questions raised by O’Reilly for the upcoming Web2.0 expo.
If you are there, make sure to look me up here on Crowdvine and come over for a chat.